OMG! A personal brand is the best thing you can do to position yourself as an authority in your industry. And if you haven't heard of it, you may be living under a rock.
A personal brand is about how you promote yourself, your skills, and your experiences. It distinguishes you from the rest of the job market.
Just think about brands like Apple and Samsung and how they are recognized worldwide, separately, even when they both sell phones. Now think about you standing out for yourself just like they did — and that's possible with a personal brand.
In today's episode, we will talk about how to create a personal brand at work with Betty Encinales.
Betty will teach us what a personal brand is, why it is important, and most importantly, how to create one.
Are you going to miss this incredible episode? What are you waiting for? Press play!
EPISODE HIGHLIGHTS
[1:55] Who's Betty Encinales
[5:00] What's a personal brand, and why is it important?
[10:50] The biggest challenges to creating a personal brand for Latinos.
[16:30] How to take advantage of the diversity movement as Latinos?
[23:31] Betty's best pieces of advice for her younger self and yourself.
QUOTES
ABOUT BETTY ENCINALES
In-house talent acquisition/experienced hire recruiter at Goldman Sachs Human Capital Management Division. Betty is responsible for identifying, engaging with and attracting the market’s top talent into Goldman Sachs experienced hire Operations and Investment Banking Division.
ABOUT PATRICIA MANLEY
Patricia Manley is the brain and heart behind the LA MANTUANA brand and was lucky enough to be born in the same city as women like fashion designer Carolina Herrera, Latin-American heroine Luisa Caceres de Arismendi, and music composer Teresa Carreno. Over the years, she has always been true to her roots, taken risks, and grasped any opportunity to establish herself as a real modern-day Mantuana.
Thank you for listening!!
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