I am Mantuana with Patricia Manley

Episode 51 - Building a fashion brand with identity with Jennifer Droguett

March 24, 2022 Patricia Manley Season 2 Episode 51
I am Mantuana with Patricia Manley
Episode 51 - Building a fashion brand with identity with Jennifer Droguett
Show Notes

Fashion is constantly evolving. Thin eyebrows, blue shadows, big dresses, big hair, you mention it. It marks an era. With a single garment, we can remember generations.

Fashion is the art of telling a story through garments and clothing. It gives a voice to those who do not have one.

The most incredible thing is that fashion allows you to create an identity for yourself. To express your intentions, emotions, and be remembered.

In today's episode, we will have as our guest the incredible fashion designer Jennifer Droguett from the Anciela womenswear label. She will join us in this episode to tell us how to start a brand from scratch and what it takes to achieve success in the fashion industry. We will listen to her beginning in the world of fashion, the challenges faced in this industry, and what it takes to be successful in it.

Learn to create a brand with identity. Press play and find out how.

EPISODE HIGHLIGHTS

[6:14] Making your dreams come true.

In Latin America, fashion is seen as a hobby. Many people do not even know that it is a career. In this segment, Jennifer tells us what it was like for her to leave her country to study fashion design abroad.

[13:34] The hardest part of building a brand.

In the fashion industry,  not everything is sunshine and rainbows. It requires a physical and monetary effort to be able to get your brand off the ground. Money can be the main challenge.

[16:08] How to keep your roots.

What made me fall in love with Jennifer's brand the most was the ability to convey his Latin identity in each design. She tells us that her secret is to think about who her clients are and what story she wants to tell before making her garment.

[23:02] Three tips to be successful in the fashion industry.

Our guest has been to large-scale events such as London Fashion Week. Today she tells us what it takes to be successful in this industry. Also, she will talk about the different areas besides fashion design in which we can participate. Here are some of the tips:

1) Be clear of your purpose.

2) Be realistic.

3) Manage your expectations.

QUOTES

  • "There's no instant success." —Jennifer.
  • "Fashion is not just about clothes. It is more about what is happening in society." —Jennifer.

ABOUT PATRICIA MANLEY


ABOUT JENNIFER DROGUETT

Jennifer Droguett was born and raised in the colorful and fun city of Medellin, Colombia. She grew up being surrounded by Latin art, dance and music. Jennifer graduated from AMFI in Holland and has been working in London and Amsterdam as a Fashion Designer and Pattern cutter for 4 years for brands including Viktor & Rolf, House of Holland, Sadie Williams, Richard Malone and Art School.






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